Email Marketing

The most qualified customers and clients you will ever have are those that have bought from you in the past. Email marketing is a simple and effective way to develop your relationship with them and turn them into both recurring customers and your source for ongoing referrals.

At Hawaii Internet Marketing we believe a successful business is one that builds relationships, loyalty and trust with it's clients and customers. This is truly at the heart of building your brand at whatever level your business operates. A customized and professional email marketing strategy can serve all these purposes and more, over and over again. Businesses use email marketing because it works. And works well. But don't just take our word for it....

• Research conducted by the Direct Marketing Association found that in 2009, email marketing generated an ROI of $43.62 for every dollar spent on it. The expected figure for 2010 is much the same. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
• In Datran Media's 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result.
• The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.
• Shop.org's State of Retailing Online 2009 survey of retailers found that "E-mail is the most mentioned successful tactic overall".
• A February/March 2008 retailer survey by shop.org revealed that email marketing has the second lowest cost per order (CPO) of any online marketing tactic. The CPO of $6.85 compares favorably with, for example, paid search's CPO of $19.33 .
• A November 2009 survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.

We'd be more than happy to sit down with you and discuss how to assist you in developing an effective, professionally produced and managed email marketing strategy for your business, no matter the size. Remember you already know your most qualified customers, we can help keep them coming back.